'Send Her A Colgate Smile!' Website Allows Visitors to Create and Share
Musical E-Cards
NEW YORK, May 5 -- Colgate-Palmolive announced plans for a
unique Mother's Day online promotion featuring the music of Grammy(R)
award-winning Gospel duo, Mary Mary. By participating in the "Send Her A
Colgate Smile!" promotion, consumers can honor the "Mothers" in their lives
with a musical E-card featuring a verse from A Mother's Smile -- an
inspirational Mother's Day tribute song written and performed by Mary Mary
exclusively for Colgate-Palmolive.
The E-cards can be previewed and downloaded FREE of charge at
http://www.colgate.com/mothersday . The full song can be downloaded by the first
50,000 people entering two UPC codes from participating Colgate-Palmolive
products. The "Send Her A Colgate Smile!" musical E-card promotion
concludes May 13, 2008.
Historically, women who fill the role of "Mother" have been at the core
of the African American experience. Many African Americans have various
women in their lives acting in a "motherly" way: their biological mother,
stepmother, grandmother, godmother, church mother, and aunts that are more
like mothers. The "Send Her A Colgate Smile!" Mother's Day promotion is
designed to give African American consumers a rich, interactive online
experience, while allowing them to pay special tribute to their "Mothers"
with this one-of-kind musical E-card.
"Colgate-Palmolive is excited to partner with Mary Mary to offer
African American consumers this opportunity to continue the longstanding
tradition of recognizing the great women in their lives," said Cheryl
Stallworth-Hooper, Vice President/General Manager MultiCultural Marketing,
Colgate-Palmolive. "We're offering an innovative way to spread smiles this
Mother's Day through the power of music and the Internet."
The "Send Her A Colgate Smile!" website portal can be accessed by
visiting http://www.colgate.com/mothersday . Consumers can select from two
versions of the "Send Her A Colgate Smile!" E-Card and include personal
messages. UPC codes required to download the full version of Mary Mary's
Mother's Day tribute song, A Mother's Smile, can be found on
Colgate-Palmolive products such as Colgate(R) toothpaste, Palmolive(R)
dishwashing liquid, Softsoap(R) brand body wash and more.
For more information on the "Send Her a Colgate Smile!" Mother's Day
online promotion visit http://www.colgate.com/mothersday .
